JAKKS Pacific and Skybound Bring Invincible to Life with Collectibles & Tech Accessories, Launching Spring 2028

The global merchandise landscape for adult animation is set for a significant expansion as toy and consumer product manufacturer JAKKS Pacific, Inc. announced a comprehensive multi-year licensing agreement with Skybound, LLC. Commencing immediately and running through December 31, 2029, the partnership will yield a diverse worldwide consumer products program anchored in the critically acclaimed Prime Video and Skybound animated series, Invincible. Set to hit retail shelves in the first quarter of 2028, the multi

-category line will introduce a wide-ranging assortment of collectible figures, detailed statues, tech accessories, and costumes designed by Disguise, a subsidiary of JAKKS Pacific.

This strategic collaboration bridges the gap between mainstream pop culture merchandising and dedicated collector-grade fabrication. The comprehensive product rollout is engineered to cater to distinct segments of the property’s expanding demographic, featuring stylized 2.5-inch to 3-inch figures, screen-accurate 3.75-inch figures, and non-articulated premium statues ranging from 6 to 8 inches in height. Furthermore, the agreement pioneers new product categories for Skybound’s intellectual property licensing portfolio by introducing dedicated 3.75-inch action figures and customized mobile phone tech accessories.

The Phenomenon of Invincible: Background and Television Success

Based on the landmark comic book series created by Robert Kirkman, Cory Walker, and contributing creator Ryan Ottley, Invincible has evolved from a celebrated page-to-print medium into a titan of contemporary streaming television. Originally published by Image Comics and Skybound, the source comic ran for 146 issues over a historic fifteen-year period. Since the 2021 premiere of its television adaptation, the property has commanded a massive international audience, broadcast exclusively via Prime Video in over 240 countries and territories.

The animated series has consistently garnered rare critical acclaim, maintaining a flawless 100% positive rating across three consecutive seasons on review aggregator platform Rotten Tomatoes, alongside consecutive Emmy Award nominations. Momentum for the franchise reached new heights earlier this year with the debut of Season 4, which established itself as the most-watched season in the history of the series. Building upon this viewer engagement, Amazon MGM Studios and Skybound Entertainment have already greenlit production for Season 5—slated for release next year—alongside an early official renewal for Season 6. This continuous pipeline of high-profile media content creates an optimal framework for a long-term consumer products and merchandising campaign.

Chronology of the Partnership and Launch Timeline

The formalization of the JAKKS Pacific and Skybound agreement establishes a carefully managed timeline leading up to the retail debut in early 2028. While the licensing pact officially commenced on November 11, 2026, the extensive lead time underscores the intricate design, prototyping, and global manufacturing processes required for a multi-category physical rollout.

• November 11, 2026: JAKKS Pacific and Skybound publicly announce their multi-year global licensing partnership, extending through December 31, 2029.
• 2027: Active development, sculpting, engineering, and manufacturing phases take place, running concurrently with the production and broadcast rollouts of the television series’ upcoming seasons.
• Q1 2028: The official global retail launch of the Invincible consumer products line, bringing the initial wave of figures, statues, tech accessories, and Disguise costumes to market.
• Post-2028 through December 31, 2029: Continuation of the licensing agreement, allowing for subsequent waves of merchandise aligned with the airing of later television seasons.

Specific retail distribution partners participating in the global rollout have yet to be disclosed and are scheduled to be announced at a later date closer to the 2028 launch window.

Product Line Architecture and Collector Engagement

The structure of the upcoming merchandise line has been meticulously organized to address distinct consumer behaviors within the contemporary collectibles market. According to manufacturing and marketing leadership, the assortment intentionally balances whimsical stylized aesthetics with hyper-detailed realism.

The inclusion of stylized 2.5-inch to 3-inch figures targets casual consumers and younger demographics seeking accessible, fun representations of the characters. Conversely, the introduction of 3.75-inch figures and 6-inch to 8-inch non-articulated display statues addresses the demands of dedicated collectors who prioritize screen accuracy and shelf presence. Notably, the 3.75-inch scale represents a strategic expansion for the intellectual property, offering a format historically favored by classic action figure collectors and diorama builders.

Complementing the physical figures are utility-driven lifestyle goods. The integration of mobile phone accessories and broader tech items allows consumers to incorporate the franchise into daily utilities. Additionally, costumes and wearable accessories produced by Disguise will enable fans to physically emulate characters such as Mark Grayson, Omni-Man, and other key figures from the superhero ensemble.

Executive Insights and Industry Perspectives

Leadership from both participating organizations emphasized the cultural resonance of the property and the strategic importance of aligning manufacturing expertise with established fan communities.

Jeremy Sueper, Vice President of Marketing at JAKKS Pacific, highlighted the necessity of understanding the demographic’s distinct expectations. "Invincible has one of the most passionate fanbases in animation, and they want products that get it right," Sueper stated. "We’re building a line that covers both sides of that: screen-accurate figures and statues for collectors, and a stylized range that’s just fun to own. Skybound has been a great partner on the vision for this program, and we can’t show fans what we’re making."

Garima Sharma, Vice President of Licensing & Partnerships at Skybound Entertainment, echoed these sentiments regarding the brand’s expansive footprint and everyday consumer integration. "Invincible is a global franchise with an incredible fandom that is eager to make the show a part of their everyday lives," said Sharma. "This partnership expands the ways they can do that, from building their collections to accessorizing their phones or dressing as their favorite characters. We’re excited to collaborate with Jakks and deliver a range that celebrates the characters and bold personality that make Invincible so distinctive."

Market Implications and Broader Industry Impact

The announcement of this licensing partnership underscores a broader economic shift within the entertainment industry, wherein adult-targeted animated series command merchandising programs historically reserved for traditional family-oriented or theatrical blockbuster franchises. Given the mature narrative themes and visceral action sequences characteristic of Invincible, the merchandising strategy successfully navigates a dual path: supplying safe, mainstream-friendly accessories while retaining the fidelity required by adult collectors.

For JAKKS Pacific, the partnership reinforces its market position as a premier global manufacturer capable of servicing complex, high-profile entertainment properties alongside its prominent proprietary brands, such as Disguise, Fly Wheels, and ReDo Skateboard Co. For Skybound Entertainment, the agreement aligns with the studio’s overarching corporate mission: transforming independent comic book intellectual property into self-sustaining, multi-platform global franchises that maintain deep cultural relevance across television, digital streaming, and physical retail spaces.

As production continues on the television series’ subsequent seasons, the anticipation surrounding the 2028 retail rollout highlights the enduring intersection between streaming media success and physical consumer product engagement.