Breaking Down the Pros and Cons: Vivid Seats vs Ticketmaster for Buying Insurance

Overview of Vivid Seats and Ticketmaster


Ticketmaster is a global entertainment company that provides ticket sales and distribution services for various events such as sports, music, theater, and comedy. It is considered one of the largest ticketing platforms in the world, selling tickets to over 500,000 events every year. Established in 1976, Ticketmaster now has a presence in over 29 countries.

Ticketmaster is not just a ticketing website. They also offer a wide range of features and tools to make the ticket buying experience easier for users. Its interactive seat maps give customers an idea of how the view will be from their seat. Ticketmaster also has a mobile app that allows customers to browse and buy tickets on-the-go. The platform also offers advanced technology, such as dynamic pricing and personalized recommendations, to ensure ticket buying is a personalized experience for each user.

Vivid Seats, on the other hand, is a Chicago-based ticket reselling company, meaning that they resell tickets that were initially sold by other primary sellers such as Ticketmaster. The company was founded in 2001 by Eric Vassilatos and Jerry Bednyak. Today, Vivid Seats reportedly sells tickets to over 100,000 events annually worldwide. Vivid Seats has a presence in numerous locations in North America like Canada, United States, and Mexico.

Vivid Seats is also not just a reselling website. They offer a range of features and tools to make the ticket-buying process seamless. The website has an easy-to-use interface, with a search bar that allows users to search for their preferred event in just a few clicks. Vivid Seats also offers a mobile app for iOS and Android devices, giving users the freedom to purchase tickets on-the-go at their convenience. Additionally, Vivid Seats employs 24/7 customer support to assist in resolving any ticket-related issues or concerns.

While both Vivid Seats and Ticketmaster are ticketing platforms, they have different business models. Ticketmaster typically sells primary inventory tickets, while Vivid Seats deals with the resale of tickets. Regardless of their different niches, the platforms offer unique features as mentioned above.

In summary, Ticketmaster and Vivid Seats are both popular platforms for purchasing event tickets, but they differ in their approaches. Ticketmaster relies on primary sales and offers buyers a range of tools to help them purchase with confidence. Vivid Seats, on the other hand, is a ticket reselling company that provides access to events that have been previously sold out. With their excellent customer service, user-friendly website, and mobile app, they offer a seamless ticket-buying experience.

Products and Services Offered by Vivid Seats vs Ticketmaster


Ticketmaster is a well-known platform that sells tickets for various events such as concerts, sports, comedy shows, and theatre performances. The platform’s products include tickets for popular events happening around the world. Ticketmaster offers event organizers with a platform to distribute tickets, manage events, and gather data.

Ticketmaster clients can choose and purchase tickets using a web-based platform, mobile app, or phone. Ticketmaster also has a feature that allows individuals to sell their event tickets on their website, with an extra commission fee being charged on the sales made by the reseller.

Ticketmaster ensures that every ticket is legitimate and gets delivered to the buyer. Ticketmaster utilizes a digital ticket format that prevents fraud and transferability. They provide an advanced platform to transfer tickets to other people securely for entry into events.

Ticketmaster also has a feature called Verified Fan, which allows registered fans to purchase tickets ahead of regular sales. This way, fans get an equal chance of securing tickets to popular events as they are given priority in the system. Ticketmaster also has a rewards program that offers clients a myriad of benefits, such as discounts, upgrades and access to special events.

Vivid Seats

Products and Services Offered by Vivid Seats

Vivid Seats is also a ticket marketplace that allows for the buying and selling of event tickets. Vivid Seats’ products include individual tickets, as well as packages such as travel and event packages. They offer global reach, where tickets for events in other countries are available on the platform.

Vivid Seats has a user-friendly website and mobile app that allows for easy ticket purchase and transferability of tickets. Vivid Seats also has a feature that allows individuals to sell their tickets through their platform, with a commission fee charged on every sale made by the reseller.

Vivid Seats ensures that every ticket is secure and legitimate. They also prevent fraudulent sales through the utilization of digital ticket barcodes. Vivid Seats also has a feature that enables users to receive notifications when prices for specific events fall or rise, ensuring buyers to get the best prices for tickets.

Vivid Seats offers numerous options when purchasing tickets, including buying seating tickets, parking passes, and VIP packages. They offer 24/7 customer service to cater to all client issues and queries.

One significant attribute that sets Vivid Seats apart from Ticketmaster is the relationship that they have developed with other ticket marketplaces. This means that tickets for events that have sold out on other ticket platforms may be available on Vivid Seats.


In conclusion, Ticketmaster and Vivid Seats are both excellent platforms that offer a variety of services. They offer a platform for individuals to buy and sell event tickets, with each platform having a unique feature. While Ticketmaster is known for the Verified Fan feature and a rewards program, Vivid Seats prides itself on the numerous options of event tickets and its relationship with other ticket platforms. The choice between the two rests upon personal preference and the price and availability of event tickets.

Buying Tickets: Pricing Comparison between Vivid Seats and Ticketmaster

Ticket Prices

When it comes to buying tickets, one of the most important considerations for customers is the price. Both Vivid Seats and Ticketmaster offer tickets at varying prices, and it’s essential to compare them to determine which is more affordable.

Vivid Seats is known for its transparency in pricing, and overall, it’s considered less expensive than Ticketmaster. Comparing ticket prices for the same events, Vivid Seats proved to be more affordable in most cases. For example, while the average price for an NBA ticket on Ticketmaster can be around $100, Vivid Seats offers the same ticket for less, averaging around $90. In a comparison of prices for a Nashville concert, Vivid Seats priced tickets at around $38, while Ticketmaster priced them at approximately $47. Sports tickets on Vivid Seats are also less expensive than on Ticketmaster. On Vivid Seats, tickets for a UFC fight can cost as little as $30, while on Ticketmaster, they are priced at around $50 for a similar event.

Furthermore, Vivid Seats offers an affordable pricing structure that is easy to understand, with prices already inclusive of all taxes and fees. This approach is in contrast to Ticketmaster, which tends to add additional fees to the cost of tickets during checkout, which can make the overall price more expensive and confusing.

However, there are instances where Ticketmaster is cheaper than Vivid Seats. For example, tickets for a Broadway show may be more affordable on Ticketmaster than on Vivid Seats. Although in most cases, Ticketmaster is more expensive across the board, some events may have more affordable ticket pricing on Ticketmaster. It’s essential to do research, compare prices for the events that interest you, and determine which provider is more cost-effective.

In addition to pricing, another factor to consider is available discounts. Both platforms offer promotions and discounts that can lead to significant savings. Vivid Seats and Ticketmaster have loyalty programs that reward customers with points for each ticket purchase. Vivid Seats, for example, offers a referral program that rewards users with discounts for every friend referred.

On the other hand, Ticketmaster offers discounts for customers with a Chase card or American Express, letting customers save up to 50% on tickets. It’s critical to familiarize yourself with each company’s discounts and promotions to ensure that you take advantage of every opportunity to save money.

In conclusion, when it comes to ticket purchasing, the cost is often the most critical consideration. While both Vivid Seats and Ticketmaster offer similar services, Vivid Seats has a more transparent pricing structure and is generally less expensive. For major events, it’s essential to compare ticket prices between both providers, taking into account available discounts and promotions. Doing so ensures that you get the best value for your money and don’t miss out on any potential savings.

Customer Reviews: Vivid Seats vs Ticketmaster

Ticketmaster Vs Vivid Seats Comparison Reviews

When it comes to buying tickets for events, customers have a range of options. Two of the most popular choices are Vivid Seats and Ticketmaster. Both companies offer their customers an easy way to purchase tickets for live events, however, the question arises: which one provides a better experience for customers? There’s no better way to understand the customer experience than by reading reviews from people who have used their services before. Here, we compare the customer reviews of both companies to help you decide which one to choose for your next event.

Vivid Seats

Vivid Seats Review

Vivid Seats has received mixed reviews from customers, with some praising their service while others have had negative experiences. Positive feedback often mentions Vivid Seats’ easy-to-use website and the ability to find good deals on tickets. Several reviews mention the excellent customer service provided by their representatives, who have been praised for their helpfulness and professionalism.

Some negative feedback from customers relates to issues such as overpriced tickets and unexpected additional fees. Others have complained about delays in receiving tickets or issues during the check-out process, citing technical difficulties.


Ticketmaster Customer Review

Similarly, Ticketmaster’s customer reviews are mixed, with some customers praising the ease of using their website and others expressing frustration at the prices and service provided. Some positive feedback highlighted the ability to buy tickets for popular events, while others complimented the professionalism and kindness of Ticketmaster’s customer service team.

On the negative side, customers have left reviews complaining of overpriced tickets, unexpected fees, and problems with the mobile app or website. Additionally, several reviews reported issues with the delivery and customer support of the company, with regards to being unable to reach a representative or experiencing long wait times on the phone lines.


While both companies have mixed reviews, the overall positive feedback from customers suggests that they both offer a reliable and easy-to-use ticketing service to their clients. One thing to note is that both Vivid Seats and Ticketmaster have had past issues with their customer service and pricing structure, so it is important to do your research and compare fees for the services you require on a specific event. It is advisable to read up on each company and their policies before making a ticket purchase. In the end, the choice will ultimately come down to your personal preference and what kind of experience you seek with regards to purchasing tickets for your favourite events.

Final Verdict: Which One is Better, Vivid Seats or Ticketmaster?

Vivid Seats vs Ticketmaster

When it comes down to it, deciding between Vivid Seats and Ticketmaster will depend on a few factors such as ticket availability, cost, fees, and customer service. Both ticket providers offer a range of benefits to potential customers, but they also have their unique drawbacks. Here is our final verdict on which ticket provider is better for the average consumer:

1. Ticket Availability

Ticket Availability

For ticket availability, both Vivid Seats and Ticketmaster offer a broad range of options. However, the Vivid Seats platform is much better suited for finding deals and tickets to sold-out events. Vivid Seats tends to have a more comprehensive network of sellers and resellers, which allows them to have a wider selection of tickets to offer customers. On the other hand, Ticketmaster usually has priority when it comes to ticket allocation due to their direct relationships with event venues, resulting in availability updates on the website as soon as the tickets become available.

2. Cost

Ticket cost

When it comes to ticket costs, both ticket providers have their unique pricing structures. Ticketmaster is known for its transparency concerning the pricing of their tickets, whereas Vivid Seats often has hidden fees that only become evident during the checkout process. Additionally, Vivid Seats’ re-selling service allows for ticket prices to go well above their face value, which can make it difficult to find an affordable option. For the most part, Ticketmaster tends to offer more consistent pricing, but Vivid Seats can sometimes offer better prices.

3. Fees


Both Vivid Seats and Ticketmaster charge fees; however, they differ in terms of transparency. Ticketmaster is upfront about the fees charged, whereas Vivid Seats often has hidden costs that only become visible when you are processing your payment. Vivid Seats’ fees can often mean that customers end up paying more than what they thought they would pay, whereas Ticketmaster is likely to offer a more straightforward and transparent pricing structure.

4. Customer Service

Customer Service

Customer service is an essential aspect of any business, and this is where Ticketmaster outshines Vivid Seats. Ticketmaster has a dedicated customer service platform that responds to inquiries quickly, whereas Vital Seats’ customer service leaves much to be desired. They tend to rely on automated email responses, and it can take a while before receiving feedback from an actual customer service agent.

5. User Experience

User experience

The user experience provided by Vivid Seats and Ticketmaster is similar. Both websites are intuitive and easy to navigate, with reliable search features. The primary difference is that Vivid Seats has a more significant focus on their mobile application, which can make it a better option for people who prefer purchasing event tickets on the go. However, Ticketmaster does have its mobile app that allows customers to purchase tickets and track their orders in real-time.

Ultimately, both Vivid Seats and Ticketmaster offer their unique benefits. Nevertheless, our Final Verdict is that Ticketmaster is the better ticket provider of the two. Ticketmaster’s transparency in terms of pricing, dedication to customer service, and consistent ticket availability make it the better option for the average consumer. That said, it is essential to browse both ticket providers to determine the best option for the specific event you are interested in attending.

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