State Farm Motto: “Like a Good Neighbor, State Farm is There”

State Farm’s Beginnings and History

State Farm Building in Bloomington- Image by statefarm from Pinterest

State Farm is a well-known insurance company in the United States with a motto to help people manage the risks of everyday life and recover from the unexpected. There is a rich history behind the State Farm’s origin and how it evolved over the years. The success of State Farm is not only based on its financial growth but also on its ability to provide seamless services to its customers. Here is a brief overview of the State Farm’s beginnings and history.

The State Farm’s origins date back to 1922 when George Mecherle, a retired farmer and insurance salesman, founded it. He had a deep understanding of farming and the struggles farmers face on a daily basis. Hence, he started offering insurance to farmers at low rates through mutual savings. The service was first offered in Illinois, where Mecherle was born and raised.

The company’s earliest name was State Farm Automobile Insurance Company, reflecting its primary service provider car insurance. Mecherle had a unique approach to providing the insurance to his customers, which was by offering them discounts based on the driver’s safety merits. This approach proved to be successful as it encouraged people to become safer drivers. The discounts were also beneficial to drivers who might not be able to afford car insurance without the discounts. It gave them the opportunity to obtain insurance without breaking the bank.

The business was successful, and by 1925, three years after its inception, the company had expanded its operations to Indiana. This growth was enabled by the company’s reputation for offering quality service. This reputation attracted many people to considere State Farm when seeking insurance providers.

The company’s significant growth continued, as it expanded its services to include more than just automobile insurance. In 1935, State Farm ventured into the life insurance industry. The company continued to add more insurance products, including homeowners insurance, business insurance, personal liability coverage, and many others. Today, State Farm offers insurance products and services in more than 19,000 locations in the United States and Canada.

State Farm’s financial growth and stability are impressive, and it is one of the largest insurance companies in the United States. However, the company’s commitment to its customers and the community is perhaps the most remarkable thing about its history. State Farm has always aimed to look out for its customers by providing a seamless service through thoughtful and personalized interaction with their clients. Their concern for safety and welfare of the people led to the establishment of the State Farm Safety Foundation, an organization dedicated to funding safety initiatives in communities across America.

As a reflection of how Mecherle’s idea has evolved over the years, the company’s motto has also changed. Their first slogan, “Like a Good Neighbor, State Farm is There,” exemplifies their concern for the people. The motto has since been modified and now reads, “Here to Help Life Go Right.” This change isn’t just a showcase of their evolution but also of their commitment towards helping their customers navigate the unknown and unpredictable.

All in all, State Farm’s history is a fantastic story of a company started by a person who followed his instincts and values to bring positive change. The company’s philosophy of looking out for its customers has remained central over the years and has undoubtedly contributed to its growth and success. As they continue growing their suite of insurance products, State Farm continues to provide dedicated services to its customers who trust them not only to help them manage their risks but also to be there for them when they need them the most.

What is State Farm’s Motto?

State Farm Motto image

State Farm is an American insurance company that provides insurance, banking, and investment services to a vast customer base. The company was founded in 1922 and has since then earned a reputation for providing high-quality insurance services. State Farm’s motto is “Like a good neighbor, State Farm is there,” which has been a part of the company’s branding for many years.

The Meaning Behind the Motto

State Farm’s motto signifies a commitment to being a good neighbor and helping people in times of need. The company prides itself on being there for its customers through thick and thin, providing dependable assistance to help them through difficult situations. The motto subtly endorses the company’s goal of being an excellent corporate citizen and living up to the highest ethical and moral standards.

The “good neighbor” aspect of the motto is especially relevant to the company’s insurance business. The company offers a variety of insurance products, from automobile to home insurance, that are tailored to meet the specific needs of its customers. State Farm’s agents are known for their personalized customer service, arming customers with useful knowledge to help them make informed decisions about their insurance needs.

The History of the Motto

The “Like a good neighbor, State Farm is there” motto has been a part of State Farm’s branding for many years, and it has become an instantly recognizable tagline. It is no surprise that the slogan has received numerous accolades, including being named one of the best advertising slogans of the 20th century by Advertising Age.

The company developed the motto in the mid-1970s, during a period of social turmoil and change in the United States. The country was still dealing with the aftermath of the Vietnam War and the Watergate scandal, and there was a feeling of disillusionment across the nation. State Farm recognized the need for an uplifting message that would speak to customers and give them a sense of hope and reassurance. The result was the now-famous “Like a good neighbor, State Farm is there” slogan.

The motto has become a part of the company’s culture, and it guides the way State Farm interacts with its customers and the community. It serves as a reminder to the company’s employees that they are not just selling insurance policies but fulfilling their promise to be there for their customers when they need them the most.

The Legacy of the Motto

State Farm’s motto has played a vital role in establishing the company’s identity and reputation. The “good neighbor” message has resonated with customers, making them feel that they are part of a caring and supportive community. The slogan has become synonymous with State Farm’s customer-focused philosophy.

The iconic status of the “Like a good neighbor, State Farm is there” motto is a testament to its effectiveness in creating brand recognition and loyalty. The motto has been such a critical part of the company’s branding that State Farm has never considered changing it.

Overall, State Farm’s motto reflects the company’s commitment to its customers and community, serving as a reminder that the company will always be there to help in times of need. It is a timeless message that represents the very best aspects of corporate citizenship and social responsibility.

State Farm Motto

How State Farm Applies its Motto Daily

State Farm employees

State Farm is a renowned insurance company that boasts of a catchy motto — “like a good neighbor, State Farm is there.” The motto reflects the company’s commitment to treating customers like neighbors. State Farm aims to provide personalized and reliable insurance services, just like a good neighbor. State Farm’s core values are centered around integrity, loyalty, and empathy.

As a leader in the insurance industry, State Farm applies its motto daily in different ways. Below are some of the ways State Farm applies its motto in its day-to-day operations:

1. Providing Excellent Customer Service

customer service

State Farm upholds its commitment to excellent customer service by providing its clients with timely and convenient support. Customers can access customer care services around the clock, and the support staff is always willing to help. State Farm ensures its employees are trained to attend to customers’ needs professionally and with empathy. The customer care team is well-versed in the insurance business, and they guide clients in choosing the best insurance policies. Clients can also file claims online, by phone, or visit a State Farm branch near them.

2. Meeting Clients’ Needs

State Farm meeting customer needs

State Farm recognizes that clients’ needs vary depending on their lifestyles and situations. Therefore, State Farm provides a wide range of insurance policies to cater to clients’ varying insurance needs. State Farm provides insurance cover for auto, homeowners, renters, business owners, and life insurance policies. State Farm’s insurance policies are tailored to meet individual clients’ lifestyles, ensuring that all their insurance needs are met in one place. State Farm agents work closely with their clients, guiding them in choosing suitable insurance policies.

3. Giving Back to Society

state farm volunteer

State Farm believes that being a good neighbor means giving back to society. As such, State Farm is committed to supporting the communities in which it operates. State Farm recognizes the impact of natural disasters on communities and provides financial support to help such communities get back on their feet. Moreover, State Farm allows its employees to volunteer in community activities, highlighting the importance of making a positive impact beyond insurance services.

In conclusion, State Farm’s motto, “like a good neighbor, State Farm is there,” is not just a mere tagline. It is a promise that State Farm keeps daily by providing excellent customer service, meeting clients’ needs, and giving back to society. State Farm’s commitment to its motto continues to earn the trust and loyalty of its customers.

Success of State Farm Due to Its Motto

State Farm Motto

State Farm is a US-based insurance company that was founded in 1922 by George Jacob Mecherle. The company, which has its headquarters in Bloomington, Illinois, has a long-standing reputation for providing quality insurance products and personalized customer service. One of the key factors that have contributed to the success of the company is its motto “Like a good neighbor, State Farm is there.” In this article, we will explore some of the reasons why this motto has been so effective in securing State Farm’s position as one of the most successful insurance companies in the United States.

1. Establishes Trust


The State Farm motto is a powerful affirmation of the company’s commitment to its customers. By likening itself to a “good neighbor,” State Farm is essentially saying that it will always be there for its customers when they need help. This message creates a sense of trust between the company and its customers. People want to do business with companies that they can trust, and the State Farm motto helps to establish that trust.

2. Personalizes Service

Personalized Service

The State Farm motto also helps to personalize the company’s service. When a company is referred to as a “good neighbor,” it creates the impression that the company is not just a faceless entity, but an entity with a human touch. Customers of State Farm are more likely to feel that they are not dealing with a company, but with an individual who cares about their well-being. This sense of personalized service helps to build strong customer relationships.

3. Creates a Sense of Community


Another reason why the State Farm motto has been so effective is that it creates a sense of community. When people think of a good neighbor, they think of someone who is part of their community, someone who is always there to lend a helping hand. The State Farm motto reinforces this sense of community, which is an important factor in building brand loyalty. People want to support companies that are part of their community, and State Farm’s motto helps to create that sense of community.

4. Emphasizes Company Values

Company Values

Finally, the State Farm motto emphasizes the company’s values. By referring to itself as a “good neighbor,” State Farm is making a statement about what it believes in. The company is saying that it believes in being there for its customers, providing quality service, and being a positive force in its community. These are all values that customers want to see in the companies they do business with, and the State Farm motto helps to reinforce these values.

In conclusion, the success of State Farm is due in no small part to its motto “Like a good neighbor, State Farm is there.” The motto has helped to establish trust, personalize service, create a sense of community, and emphasize the company’s values. These factors have all contributed to the success of the company and its reputation as one of the most trusted and respected insurance providers in the United States.

Comparison of State Farm’s Motto to Other Insurance Companies

insurance companies

When it comes to choosing an insurance company, one of the most important factors to consider is their motto. A motto reflects the company’s values, mission, and vision. In this article, we will compare State Farm’s motto with other insurance companies in the market.



Geico is an American insurance company that is famous for its catchy slogans and unique advertising campaigns. Its motto is, “15 minutes could save you 15% or more on car insurance.” This motto focuses on offering quick and efficient service to customers. However, it does not highlight the broader mission or values of the company.



Progressive has been around for over 80 years and is known for its wide range of insurance products, including home, auto, and business insurance. Its motto is “We’re not in your shoes, but we’re on your side.” This motto emphasizes the company’s commitment to its customers and their needs, but it is not as memorable or catchy as Geico’s or State Farm’s slogans.



Allstate is one of the largest insurance companies in the United States, and its motto is “You’re in good hands.” This motto focuses on providing security and peace of mind to customers, but it may not stand out as much as other companies’ slogans.



Nationwide is a mutual insurance company that prides itself on being a part of its members’ communities. Its motto is “Nationwide is on your side,” which emphasizes its focus on being a partner to customers. This motto is memorable and aligns with the company’s values.

Liberty Mutual

Liberty Mutual

Liberty Mutual is a global insurance company that offers a wide range of insurance products. Its motto is “Only pay for what you need.” This motto focuses on offering customized insurance policies to customers and creating a personalized experience. However, it may not convey the company’s values or mission as strongly as other slogans.

In conclusion, while all these companies have their own unique mottos, State Farm’s “Like a good neighbor, State Farm is there” stands out as one of the most memorable and relatable slogans. It conveys the company’s focus on being a dependable and trustworthy partner to its customers, aligning with its mission and values.

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